What is PrimaCare Direct?

A Cure for the Common Coverage


Traditional health insurance programs discourage regular visits to the doctor by adding extra costs to each visit (copays and deductibles) .  Patients often wait until the last minute to see their doctor, which often leads to worsening symptoms and a higher cost of treatment.  While there are many government policies and insurance companies all working to find an answer to healthcare, we feel that the simple solutions are always the best solutions. Many years ago, health insurance covered only catastrophic healthcare and patients would pay their primary care doctors directly for the routine care they received (90% of all healthcare), PrimaCare Direct is bringing back that model. Members pay a low, monthly fee directly to their clinic for limitless primary care coverage and the clinics do not bill insurance.



Welcome to Healthier Healthcare: affordable healthcare created by doctors, focused on wellness and partnerships


PrimaCare Direct is a cooperative of clinics in Minnesota that want to lower the cost of healthcare to the patient, while focusing on providing exceptional care centered on wellness.  These clinics take providing superior healthcare seriously and believe that good health starts with primary care.  The physicians work directly with their patients on proactive medical planning and offer tools to keep them healthy and happy for life, rather than simply being there for "fixes'.  PrimaCare Direct encourages patients to visit their physician regularly and build a working relationship to achieve good health outcomes.  This is a whole new way to think about healthcare coverage - where each patient has a primary care doctor, focused specifically on their wellness for one affordable, monthly fee.


Medicine Minus the Middleman


PrimaCare Direct offers limitless primary care for one affordable monthly fee and functions outside the insurance system.  The clinics that are part of the cooperative work directly for their patients to provide exceptional primary and preventive care services.  By eliminating payments to the middleman, the health insurance companies, PrimaCare Direct is able to directly pass the savings to you, the patient.


Members typically see a significant decrease in their annual healthcare expenditures.  There are no extra payments collected for primary care visits and increasing the number of yearly visits generally lead to greater overall health outcomes, which in turn leads to significant longterm healthcare savings.

France Avenue Family Physicians

7600 France Ave Ste 4100

Edina, MN 55435

Phone: (952) 831-1551

Fax: (952) 831-0725


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